Writing & research
Notes from
the new shelf.
Longer-form pieces on how AI-mediated discovery actually works. Everything sourced and dated; nothing we can't back up.
The pieces so far
Read in any order
Principles
What is shelf engineering?
The AI shelf metaphor. Why discovery is being rewritten. What we believe — and what we won't pretend to know.
Read → EducationHow LLMs actually work
Training data vs. inference. What's known, what's reverse-engineered, what's still unknown. No snake oil.
Read → ResearchLLM adoption is exploding
Data, charts, and citations showing how fast large language models are being adopted across every industry.
Read →Reading is step one.
The question that matters is what an agent would say about your business — today.
Check if you're on the shelf →